JJ Valaya is sometimes referred to as the Monarch of Indian fashion. He rules the fashion world with his splendid collection of hand embroidered fabric that has captured the global market. JJ Valaya was born in 1967 in Jodhpur, Rajasthan. Right from his childhood, he nurtured a fascination towards Arts and later he specialized in the sphere of Fine Arts. JJ Valaya joined the National Institute of Fashion Technology. JJ Valaya was the first designer to host a solo fashion show in India. This was just the beginning as he won a plethora of accolades for his innovative style and unique creations. In 1991, his couture label-‘JJ Valaya’ was launched.

JJ Valaya’s style statement is distinctly different from his contemporaries. JJ Valaya’s name now features at up market stores in international as well as national markets. With his modern and contemporary blend of styles, JJ Valaya has become a trend setter in his field. The trademark of JJ Valaya consists of vibrant colors, exotic styles, classic silhouettes and the most exquisite embroideries. He aims to add a timeless quality to his creations.

His own fashion boutique- The House of Valaya in Delhi, is the first of its kind in India and offers an assortment of luxury products, furniture, tapestries, stunning fabrics and home furnishings, haute couture, footwear and also excellent cuisine! After enticing the fashion glitterati worldwide, JJ Valaya has also made a big impact in Bollywood with the film ‘Yaadein’.